Leaders to Leader

Lessons from the Great American Leaders & How They Apply Now

Posts Tagged ‘Howard Schultz

You Don’t Choose Your Passions, Your Passions Choose You

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Jeff Bezos - Amazon.com

Jeff Bezos – Amazon.com

Great leaders are passionate. They possess an absolute love for what they do. Steve Jobs (Apple Computer) observed, “I don’t think of my life as a career… I do stuff. I respond to stuff. That’s not a career — it’s a life!” [1] Howard Schultz (Starbucks) concurred when he said: When you love something, when you care so much, when you feel the responsibility… you find another gear.”

James Duke (American Tobacco Company) enthusiastically expressed his passion, when he noted, “I hated to close my desk at night and was eager to get back to it early next morning. I needed no vacation or time off. No fellow does who is really interested in his work.” [2]

Ray Kroc (McDonald’s) couldn’t say enough about his fifteen-cent hamburgers, and Sam Walton (Wal-Mart) was equally passionate about the value that Wal-Mart offered to the average person. Both were evangelists for their companies.

Another passionate evangelist was James Casey (United Parcel Service), as anyone who knew him understood that “it just took the right topic to get him excited. And that topic was packages. He loved everything about them–the care that went into their wrapping, the sense of mystery about their contents, the delight in opening them. A 1947 New Yorker profile found him observing a department store’s package-wrapping station and waxing enthusiastic–and then some–on the proceedings: ‘Deft fingers! Deft fingers wrapping thousands of bundles. Neatly tied! Neatly addressed! Stuffed with soft tissue paper! What a treat! Ah, packages!’ ” [3]

Why is passion so important and why does it contribute so much to one’s success? “Passion is about our emotional energy and a love for what we do. Without passion it becomes difficult to fight back in the face of obstacles and difficulties. People with passion find a way to get things done and to make things happen, in spite of the obstacles and challenges that get in the way.” [4]

Herb Kelleher (Southwest Airlines) stressed the importance of passion when he stated, “When we talk to other people about Southwest Airlines, I always tell them that it’s got to come from the heart not from the head. It has to be spontaneous, it has to be sincere, it has to be emotional. I said, ‘Nobody will believe it if they think it’s just another program that was conjured up for six months time and then you’re going to drop it. The power of it in creating trust is that people have to see that you really radiate, that it’s a passion with you, and you’re not saying these things because you think they are clever or a way to produce more productivity or produce greater profits, but because you really want things to go well for them, individually.” [5]

Jeff Bezos (Amazon) made the following observation about how passion works, and why it motivates so well. “You don’t choose your passions, your passions choose you… One of the huge mistakes people make is that they try to force an interest on themselves. If you’re really interested in software and computer science, you should focus on that. But if you’re really interested in medicine, and you decide you’re going to become an Internet entrepreneur because it looks like everybody else is doing well, then that’s probably not going to work. You don’t choose your passions, your passions choose you. One of the reasons you saw so many companies that were formed in 1998 or 1999 fail is that they were chasing the wave. And that usually doesn’t work. Find that area that you are interested in and passionate about—and wait for the wave to find you.” [6]

[1]  Fry Stephen, The iPad Launch: Can Steve Jobs Do It Again? (Time Magazine, April 1, 2010)

[2]  Klein Maury, The Change Makers (Henry Holt and Company, LLC, New York, NY 2003) p. 99-100

[3]  Lukas Paul, Overfelt Maggie, UPS United Parcel Service James Casey Transformed a Tiny Messenger Service into the World’s Largest Shipper By Getting All Wrapped Up in the Details of Package Delivery (Fortune Small Business, April 1, 2003)

[4]  Ambler George, Steve Jobs and His Leadership (The Practice of Leadership, March 30, 2008)

[5]  Yeh Raymond T. with Yeh Stephanie H., The Art of Business: In the Footsteps of Giants (published October 1, 2004)

[6]  Walker Rob, Jeff Bezos Amazon.com – America’s 25 Most Fascinating Entrepreneurs (Inc. Magazine, April 1, 2004)

Excerpt: Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It (Majorium Business Press, Stevens Point, WI 2011)

Read a Free Chapter

Timothy F. Bednarz, Ph.D. | Author | Publisher | Majorium Business Press
Author of Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It (Finalist – 2011 Foreword Reviews‘ Book of the Year)
Linkedin | Facebook | Twitter | Web| Blog | Catalog |800.654.4935 | 715.342.1018

Copyright © 2013 Timothy F. Bednarz, All Rights Reserved

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Your Commitment to Others Defines You as a Leader

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William Hewlett and David Packard - Founders of Hewlett-Packard

William Hewlett and David Packard – Founders of Hewlett-Packard

A commitment to others defines the profound level of humanity that the great leaders displayed. They recognized employees, vendors and members of their communities as individuals, but also as valued human beings that had families to care for. They were never perceived as nameless assets, to be easily dismissed. A noteworthy illustration of this level of commitment is found in John Patterson (National Cash Register). “In-plant healthcare, company sponsored vacation trips, children’s programs, and even an employee country club were only a few of Patterson’s employee benefits. Other industrialists accused him of coddling his workers. Patterson believed this paternalistic treatment of his workers, especially the Victorian era ladies, was not only the right thing to do but was also good for business.” [1]

Hewlett-Packard established a “gold standard” for employee commitment that was ahead of its time, and replicated by numerous other companies. “Many leaders claim to appreciate the value of talent in their organization, but [David] Packard also seemed to understand the nature of talent. Rather than engineer their company to use people like replaceable parts, Packard and Hewlett respected their employees. They refused for example, to pursue boom and bust contract work because they did not want to go through cycles of hiring and then laying people off. They wanted the kind of contribution only loyalty can produce, so they modeled loyalty to their workers.” [2]

In Chapter 9 you recall went into detail about the great leaders’ character traits. One of the defining characteristics was found to be a deep sense of social responsibility from which this commitment to others stemmed from. Henry Heinz (H.J. Heinz) “believed that a person only developed so much as the people under their charge developed. As such, he made it the mandate of all of his top executives to take a pro-active interest in their employees, and to cultivate a spirit of respect and appreciation throughout his company. He encouraged solidarity amongst his workers no matter what their rank. Indeed, one of Heinz’s proudest accomplishments was in never having been witness to a strike within any of his own factories. He believed that if employers kept in close and sympathetic touch with their workers, any labor disputes that arose could be easily dissolved in the spirit of friendship. His theory proved to be true.” [3]

The same sense of social responsibility motivated Howard Schultz’s (Starbucks) commitment to his employees. “As the company began to expand rapidly in the ‘90s, Schultz always said that the main goal was ‘to serve a great cup of coffee.’ But attached to this goal was a principle: Schultz said he wanted ‘to build a company with soul.’ This led to a series of practices that were unprecedented in retail. Schultz insisted that all employees working at least 20 hours a week get comprehensive health coverage – including coverage for unmarried spouses. Then he introduced an employee stock-option plan. These moves boosted loyalty and led to extremely low worker turnover, even though employee salaries were fairly low.” [4]


[1]  John Henry Patterson (1844-1922) (NCR Corporation; home.paoline.com/knippd/whoincr/patterson.htm)

[2]  Orfalea Paul, Helfert Lance, Lowe Atticus and Zatkowsky Dean, Inspirational Figures David Packard (West Coast Asset Management)

[3]  Carmichael Evan, Lesson #3: Engage with Your Employees (EvanCarmichael.com)

[4]  Skeen Dan, Howard Schultz Secrets for Success (Success Television, April 14, 2010)

Excerpt: Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It (Majorium Business Press, Stevens Point, WI 2011)

If you would like to learn more about the commitment of the great American leaders to others through their own inspiring words and stories, refer to Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It. It illustrates how great leaders built great companies, and how you can apply the strategies, concepts and techniques that they pioneered to improve your own leadership skills. Read a Free Chapter

 

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Should Profit Be the Only Measure of Success?

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William Hewlett and David Packard - Founders of Hewlett-Packard

William Hewlett and David Packard – Founders of Hewlett-Packard

A commitment to others defines the profound level of humanity that the great leaders displayed. They recognized employees, vendors and members of their communities as individuals, but also as valued human beings that had families to care for. They were never perceived as nameless assets, to be easily dismissed.

A noteworthy illustration of this level of commitment is found in John Patterson (National Cash Register). “In-plant healthcare, company sponsored vacation trips, children’s programs, and even an employee country club were only a few of Patterson’s employee benefits. Other industrialists accused him of coddling his workers. Patterson believed this paternalistic treatment of his workers, especially the Victorian era ladies, was not only the right thing to do but was also good for business.” [1]

Hewlett-Packard established a “gold standard” for employee commitment that was ahead of its time, and replicated by numerous other companies. “Many leaders claim to appreciate the value of talent in their organization, but [David] Packard also seemed to understand the nature of talent.

Rather than engineer their company to use people like replaceable parts, Packard and Hewlett respected their employees. They refused for example, to pursue boom and bust contract work because they did not want to go through cycles of hiring and then laying people off. They wanted the kind of contribution only loyalty can produce, so they modeled loyalty to their workers.” [2]

In Chapter 9 you recall went into detail about the great leaders’ character traits. One of the defining characteristics was found to be a deep sense of social responsibility from which this commitment to others stemmed from.

Henry Heinz (H.J. Heinz) “believed that a person only developed so much as the people under their charge developed. As such, he made it the mandate of all of his top executives to take a pro-active interest in their employees, and to cultivate a spirit of respect and appreciation throughout his company.

He encouraged solidarity amongst his workers no matter what their rank. Indeed, one of Heinz’s proudest accomplishments was in never having been witness to a strike within any of his own factories. He believed that if employers kept in close and sympathetic touch with their workers, any labor disputes that arose could be easily dissolved in the spirit of friendship. His theory proved to be true.” [3]

The same sense of social responsibility motivated Howard Schultz’s (Starbucks) commitment to his employees. “As the company began to expand rapidly in the ‘90s, Schultz always said that the main goal was ‘to serve a great cup of coffee.’

But attached to this goal was a principle: Schultz said he wanted ‘to build a company with soul.’ This led to a series of practices that were unprecedented in retail. Schultz insisted that all employees working at least 20 hours a week get comprehensive health coverage – including coverage for unmarried spouses. Then he introduced an employee stock-option plan.

These moves boosted loyalty and led to extremely low worker turnover, even though employee salaries were fairly low.” [4]

Related:

References:

  1. John Henry Patterson (1844-1922) (NCR Corporation; home.paoline.com/knippd/whoincr/patterson.htm)
  2. Orfalea Paul, Helfert Lance, Lowe Atticus and Zatkowsky Dean, Inspirational Figures David Packard (West Coast Asset Management)
  3. Carmichael Evan, Lesson #3: Engage with Your Employees (EvanCarmichael.com)
  4. Skeen Dan, Howard Schultz Secrets for Success (Success Television, April 14, 2010)

Excerpt: Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It(Majorium Business Press, Stevens Point, WI 2011) Read a Free Chapter

Timothy F. Bednarz, Ph.D. | Author | Publisher | Majorium Business Press
Author of Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It (Finalist – 2011 Foreword Reviews‘ Book of the Year)
Linkedin | Facebook | Twitter | Web| Blog | Catalog |800.654.4935 | 715.342.1018

Copyright © 2013 Timothy F. Bednarz, All Rights Reserved

 

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Leaders Possess an Absolute Love for What They Do

with 4 comments

Amazon CEO Jeff Bezos Photo by David McNew/Getty Images

Amazon CEO Jeff Bezos
Photo by David McNew/Getty Images

Great leaders are passionate. They possess an absolute love for what they do. Steve Jobs (Apple Computer) observed, “I don’t think of my life as a career… I do stuff. I respond to stuff. That’s not a career — it’s a life!” [1]

Howard Schultz (Starbucks) concurred when he said: When you love something, when you care so much, when you feel the responsibility… you find another gear.”

James Duke (American Tobacco Company) enthusiastically expressed his passion, when he noted, “I hated to close my desk at night and was eager to get back to it early next morning. I needed no vacation or time off. No fellow does who is really interested in his work.” [2]

Ray Kroc (McDonald’s) couldn’t say enough about his fifteen-cent hamburgers, and Sam Walton (Wal-Mart) was equally passionate about the value that Wal-Mart offered to the average person. Both were evangelists for their companies.

Another passionate evangelist was James Casey (United Parcel Service), as anyone who knew him understood that “it just took the right topic to get him excited. And that topic was packages. He loved everything about them–the care that went into their wrapping, the sense of mystery about their contents, the delight in opening them.

A 1947 New Yorker profile found him observing a department store’s package-wrapping station and waxing enthusiastic–and then some–on the proceedings: ‘Deft fingers! Deft fingers wrapping thousands of bundles. Neatly tied! Neatly addressed! Stuffed with soft tissue paper! What a treat! Ah, packages!’ ” [3]

Why is passion so important and why does it contribute so much to one’s success? “Passion is about our emotional energy and a love for what we do. Without passion it becomes difficult to fight back in the face of obstacles and difficulties.

People with passion find a way to get things done and to make things happen, in spite of the obstacles and challenges that get in the way.” [4]

Herb Kelleher (Southwest Airlines) stressed the importance of passion when he stated, “When we talk to other people about Southwest Airlines, I always tell them that it’s got to come from the heart not from the head. It has to be spontaneous, it has to be sincere, it has to be emotional. I said, ‘Nobody will believe it if they think it’s just another program that was conjured up for six months time and then you’re going to drop it.

The power of it in creating trust is that people have to see that you really radiate, that it’s a passion with you, and you’re not saying these things because you think they are clever or a way to produce more productivity or produce greater profits, but because you really want things to go well for them, individually.” [5]

Jeff Bezos (Amazon) made the following observation about how passion works, and why it motivates so well. “You don’t choose your passions, your passions choose you… One of the huge mistakes people make is that they try to force an interest on themselves.

If you’re really interested in software and computer science, you should focus on that. But if you’re really interested in medicine, and you decide you’re going to become an Internet entrepreneur because it looks like everybody else is doing well, then that’s probably not going to work.

You don’t choose your passions, your passions choose you. One of the reasons you saw so many companies that were formed in 1998 or 1999 fail is that they were chasing the wave. And that usually doesn’t work. Find that area that you are interested in and passionate about—and wait for the wave to find you.” [6]

Related:

  1. How Well Do You Set the Tone?
  2. Leaders Possess a Deeply Embedded Sense of Purpose
  3. Your Personal Attitudes Shape Your Environment

References:

  1. Fry Stephen, The iPad Launch: Can Steve Jobs Do It Again? (Time Magazine, April 1, 2010)
  2. Klein Maury, The Change Makers (Henry Holt and Company, LLC, New York, NY 2003) p. 99-100
  3. Lukas Paul, Overfelt Maggie, UPS United Parcel Service James Casey Transformed a Tiny Messenger Service into the World’s Largest Shipper By Getting All Wrapped Up in the Details of Package Delivery (Fortune Small Business, April 1, 2003)
  4. Ambler George, Steve Jobs and His Leadership (The Practice of Leadership, March 30, 2008)
  5. Yeh Raymond T. with Yeh Stephanie H., The Art of Business: In the Footsteps of Giants (published October 1, 2004)
  6. Walker Rob, Jeff Bezos Amazon.com – America’s 25 Most Fascinating Entrepreneurs (Inc. Magazine, April 1, 2004)

Excerpt: Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It (Majorium Business Press, Stevens Point, WI 2011) Read a Free Chapter

Timothy F. Bednarz, Ph.D. | Author | Publisher | Majorium Business Press
Author of Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It (Finalist – 2011 Foreword Reviews‘ Book of the Year)
Linkedin | Facebook | Twitter | Web| Blog | Catalog |800.654.4935 | 715.342.1018

Copyright © 2012 Timothy F. Bednarz, All Rights Reserved

Written by Timothy F. Bednarz, Ph.D.

December 4, 2012 at 9:31 am

Should Profit Be the Only Measure of Success?

with one comment

Starbucks CEO Howard Schultz
Credit: Spencer Platt – Getty Images

A commitment to others defines the profound level of humanity that the great leaders displayed. They recognized employees, vendors and members of their communities as individuals, but also as valued human beings that had families to care for. They were never perceived as nameless assets, to be easily dismissed.

A noteworthy illustration of this level of commitment is found in John Patterson (National Cash Register). “In-plant healthcare, company sponsored vacation trips, children’s programs, and even an employee country club were only a few of Patterson’s employee benefits. Other industrialists accused him of coddling his workers. Patterson believed this paternalistic treatment of his workers, especially the Victorian era ladies, was not only the right thing to do but was also good for business.” [1]

Hewlett-Packard established a “gold standard” for employee commitment that was ahead of its time, and replicated by numerous other companies. “Many leaders claim to appreciate the value of talent in their organization, but [David] Packard also seemed to understand the nature of talent.

Rather than engineer their company to use people like replaceable parts, Packard and Hewlett respected their employees. They refused for example, to pursue boom and bust contract work because they did not want to go through cycles of hiring and then laying people off. They wanted the kind of contribution only loyalty can produce, so they modeled loyalty to their workers.” [2]

In Chapter 9 you recall went into detail about the great leaders’ character traits. One of the defining characteristics was found to be a deep sense of social responsibility from which this commitment to others stemmed from.

Henry Heinz (H.J. Heinz) “believed that a person only developed so much as the people under their charge developed. As such, he made it the mandate of all of his top executives to take a pro-active interest in their employees, and to cultivate a spirit of respect and appreciation throughout his company.

He encouraged solidarity amongst his workers no matter what their rank. Indeed, one of Heinz’s proudest accomplishments was in never having been witness to a strike within any of his own factories. He believed that if employers kept in close and sympathetic touch with their workers, any labor disputes that arose could be easily dissolved in the spirit of friendship. His theory proved to be true.” [3]

The same sense of social responsibility motivated Howard Schultz’s (Starbucks) commitment to his employees. “As the company began to expand rapidly in the ‘90s, Schultz always said that the main goal was ‘to serve a great cup of coffee.’

But attached to this goal was a principle: Schultz said he wanted ‘to build a company with soul.’ This led to a series of practices that were unprecedented in retail. Schultz insisted that all employees working at least 20 hours a week get comprehensive health coverage – including coverage for unmarried spouses. Then he introduced an employee stock-option plan.

These moves boosted loyalty and led to extremely low worker turnover, even though employee salaries were fairly low.” [4]

Related:

References:

  1. John Henry Patterson (1844-1922) (NCR Corporation; home.paoline.com/knippd/whoincr/patterson.htm)
  2. Orfalea Paul, Helfert Lance, Lowe Atticus and Zatkowsky Dean, Inspirational Figures David Packard (West Coast Asset Management)
  3. Carmichael Evan, Lesson #3: Engage with Your Employees (EvanCarmichael.com)
  4. Skeen Dan, Howard Schultz Secrets for Success (Success Television, April 14, 2010)

Excerpt: Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It (Majorium Business Press, Stevens Point, WI 2011) Read a Free Chapter

Timothy F. Bednarz, Ph.D. | Author | Publisher | Majorium Business Press
Author of Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It (Finalist – 2011 Foreword Reviews‘ Book of the Year)
Linkedin | Facebook | Twitter | Web| Blog | Catalog |800.654.4935 | 715.342.1018

Copyright © 2012 Timothy F. Bednarz, All Rights Reserved

Yes, They Did Built It and Made It Happen!

with 4 comments

Fred Smith – FedEx

It is time to recall how many great American leaders were pioneers who changed the World, as we know it today. There are so many positive contributions to society accomplished through the efforts of these individuals, which are often ignored or are taken granted in our daily lives. If you were to remove any one of them, the world would be quite a different place. Many were pioneers in their fields, whose innovations and inventions influenced subsequent innovations and inventions. While not inclusive, there are many notable examples.

John Dorrance (Campbell Soup) invented and marketed condensed soups to make Campbell’s a household name. Asa Candler (Coca-Cola) launched the soft drink industry with the introduction of Coca-Cola, and Milton Hershey (Hershey Foods) developed an affordable milk chocolate for mass-market consumption.

Eddie Bauer (Eddie Bauer) and L.L. Bean (L.L. Bean) pioneered the development of the sporting goods industry by creating products to meet the needs of hunters and outdoor enthusiasts, followed by Phil Knight (Nike) who felt there was a need for a better running shoe.

Related: The Productive Response to Failure

During the early 20th Century Conrad Hilton (Hilton Hotels) began acquiring hotel properties in the cities, improving them and opening a market for the upper middle class customer. But it was Kemmons Wilson (Holiday Inn), who saw the need and opportunity for predictable quality accommodations for families on vacation. Fueled by the growth of the Baby Boomer generation, Holiday Inns grew across the country and then the world. His success influenced the creation of multiple lodging chains that followed his model.

Kemmons Wilson – Holiday Inn

Both of these leaders changed the hospitality industry by creating predictable and quality standards for hotel and motel accommodations throughout the world, vastly improving the traveler’s experience.

Related: What Does Luck Have to Do With It?

While many individuals contributed to the development of the automobile industry, the production of cheap and reliable automobiles, reliable tires and power diesel motors had an enormous impact on the shaping of America during the 20th Century. These great leaders, along with others, transformed America into a mobile society. One of the most influential is Henry Ford (Ford Motor), who didn’t invent the automobile, but changed and disrupted the automotive industry with the production of affordable and reliable cars for the mass market.

In less than 50 years after the Wright Brothers’ historic first flight in 1906, Olive Ann Beech (Beech Aircraft), William Boeing (Boeing) and Juan Trippe (Pan American Airways) pioneered the early aviation industry, from the early 1920s through the late 1940s, to launch the commercial jet age in the early 1950s.

While Beech and Boeing focused on airplane design and production, Trippe set his sights on connecting the world, first in South America, and then across the Pacific in the 1930s with his famed “China Clipper” flying boats. Trippe worked with William Allen (Boeing) after the Second World War to introduce the jet-age to commercial aviation.

Related: Did You Ever Want to Just Give Up and Quit?

Fred Smith (FedEx) designed and created a web and spoke logistics and distribution model that enabled FedEx to grow into an enormous success. At the same time he incorporated numerous and continuous improvements and innovations to drive up efficiency, while minimizing costs.

Up to 1888, if you wished to have a picture taken, you needed to visit a local photographer. If you enjoy taking pictures, you can thank George Eastman (Kodak), who developed modern photography for the average consumer.

Prior to King Gillette’s (Gillette) razor, men either went to their local barber or used a straight razor to shave. William C. Procter (Procter and Gamble) introduced Ivory Soap.

Estee Lauder

Elizabeth Arden (Elizabeth Arden) and Estée Lauder (Estée Lauder) pioneered the cosmetics industry for women, while J.C. Hall (Hallmark) created the greeting card industry into what we know it to be today, including the celebration of Valentine’s and Secretary’s Day.

While Americans rely on easy access to banking and credit services, this was not the case until the early 20th Century. For this, they can thank A.P. Giannini (Bank of America), who introduced the conveniences of modern retail banking.

Related: The Sheer Power of a Leader’s Personal Determination

Ray Kroc (McDonald’s) introduced the prototype and business model for modern franchising, as well as the efficient product of fast food. It still remains the primary benchmark model in both contemporary franchise and fast food industries.

Television, radio, print media and the Internet barrage us with countless marketing and advertising messages to buy myriads of products and services. While Henry Ford (Ford Motor) is credited with launching the Age of Consumerism, you can thank P.T. Barnum (Ringling Brothers and Barnum and Bailey Circus) for first introducing the principles of advertising and marketing, which are still in practice today.

Montgomery Ward (Montgomery Ward) was the first to understand, employ and apply the concept of direct mail marketing. He observed the need and opportunity as the United States population surged in the early 20th Century, providing shopping alternatives for geographically diverse populations, located primarily in rural communities where product choice was both limited and expensive.

Howard-Schultz-Starbucks

The concept of contemporary discount retailing is often credited to E.J. Korvette’s, an East Coast retail chain that operated between 1948 and 1980. However Frank Woolworth (F.W. Woolworth) “was the pioneer of price-driven retail, building an empire founded on chain stores and volume retailing. Sam Walton (Wal-Mart) applied its concepts with his own twist. Walton’s example influenced many other great leaders and the development of their companies, including Ray Kroc (McDonald’s), Bernie Marcus and Arthur Blank (Home Depot), and Howard Schultz (Starbucks).

Related: Do You Have the Fortitude and Resolve to Continue?

While the Internet came into prominence in the late 1990s, many individuals failed to utilize the power of ecommerce. Those who successfully pioneered its use include Charles Schwab (Charles Schwab) in discount brokerage services, Michael Dell (Dell Computer), who developed an effective ecommerce strategy to sell computers on-line, and Jeff Bezos (Amazon), who built an on-line empire employing his ecommerce strategies, after as a financial analyst he observed a phenomenal 2400% growth in Internet usage.

If you think, these individuals didn’t do it on their own, you’re mistaken. They not only had an idea, but also had the persistence and resilience to make it happen!

Adapted from Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It by Timothy F. Bednarz (Majorium Business Press, Stevens Point, WI 2012)

If you would like to learn more about the positive contributions of the great American leaders through their own inspiring words and stories, refer to Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It. It illustrates how great leaders built great companies, and how you can apply the strategies, concepts and techniques that they pioneered to improve your own leadership skills. Click here to learn more.

______________________________________________________________________________

Timothy F. Bednarz, Ph.D. | Author | Publisher | Majorium Business Press
Author of Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It (Finalist – 2011 Foreward Reviews‘ Book of the Year)
Linkedin | Facebook | Twitter | Web | Blog | Catalog |800.654.4935 | 715.342.1018

Copyright © 2012 Timothy F. Bednarz, All Rights Reserved

You Don’t Choose Your Passions, Your Passions Choose You

with 8 comments

Howard-Schultz-Starbucks

Great leaders are passionate. They possess an absolute love for what they do. Steve Jobs (Apple Computer) observed, “I don’t think of my life as a career… I do stuff. I respond to stuff. That’s not a career — it’s a life!” [1] Howard Schultz (Starbucks) concurred when he said: When you love something, when you care so much, when you feel the responsibility… you find another gear.”

James Duke (American Tobacco Company) enthusiastically expressed his passion, when he noted, “I hated to close my desk at night and was eager to get back to it early next morning. I needed no vacation or time off. No fellow does who is really interested in his work.” [2]

Ray Kroc (McDonald’s) couldn’t say enough about his fifteen-cent hamburgers, and Sam Walton (Wal-Mart) was equally passionate about the value that Wal-Mart offered to the average person. Both were evangelists for their companies.

Another passionate evangelist was James Casey (United Parcel Service), as anyone who knew him understood that “it just took the right topic to get him excited. And that topic was packages. He loved everything about them–the care that went into their wrapping, the sense of mystery about their contents, the delight in opening them. A 1947 New Yorker profile found him observing a department store’s package-wrapping station and waxing enthusiastic–and then some–on the proceedings: ‘Deft fingers! Deft fingers wrapping thousands of bundles. Neatly tied! Neatly addressed! Stuffed with soft tissue paper! What a treat! Ah, packages!’[3]

Why is passion so important and why does it contribute so much to one’s success? Passion is about our emotional energy and a love for what we do. Without passion it becomes difficult to fight back in the face of obstacles and difficulties. People with passion find a way to get things done and to make things happen, in spite of the obstacles and challenges that get in the way.” [4]

Herb Kelleher (Southwest Airlines) stressed the importance of passion when he stated, “When we talk to other people about Southwest Airlines, I always tell them that it’s got to come from the heart not from the head. It has to be spontaneous, it has to be sincere, it has to be emotional. I said, ‘Nobody will believe it if they think it’s just another program that was conjured up for six months time and then you’re going to drop it. The power of it in creating trust is that people have to see that you really radiate, that it’s a passion with you, and you’re not saying these things because you think they are clever or a way to produce more productivity or produce greater profits, but because you really want things to go well for them, individually.” [5]

Jeff Bezos (Amazon) made the following observation about how passion works, and why it motivates so well. “You don’t choose your passions, your passions choose you… One of the huge mistakes people make is that they try to force an interest on themselves. If you’re really interested in software and computer science, you should focus on that. But if you’re really interested in medicine, and you decide you’re going to become an Internet entrepreneur because it looks like everybody else is doing well, then that’s probably not going to work. You don’t choose your passions, your passions choose you. One of the reasons you saw so many companies that were formed in 1998 or 1999 fail is that they were chasing the wave. And that usually doesn’t work. Find that area that you are interested in and passionate about—and wait for the wave to find you.” [6]


[1]  Fry Stephen, The iPad Launch: Can Steve Jobs Do It Again? (Time Magazine, April 1, 2010)

[2]  Klein Maury, The Change Makers (Henry Holt and Company, LLC, New York, NY 2003) p. 99-100

[3]  Lukas Paul, Overfelt Maggie, UPS United Parcel Service James Casey Transformed a Tiny Messenger Service into the World’s Largest Shipper By Getting All Wrapped Up in the Details of Package Delivery (Fortune Small Business, April 1, 2003)

[4]  Ambler George, Steve Jobs and His Leadership (The Practice of Leadership, March 30, 2008)

[5]  Yeh Raymond T. with Yeh Stephanie H., The Art of Business: In the Footsteps of Giants (published October 1, 2004)

[6]  Walker Rob, Jeff Bezos Amazon.com – America’s 25 Most Fascinating Entrepreneurs (Inc. Magazine, April 1, 2004)

Excerpt: Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It (Majorium Business Press, 2011)

If you would like to learn more about the passions of the great American leaders through their own inspiring words and stories, refer to Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It. It illustrates how great leaders built great companies, and how you can apply the strategies, concepts and techniques that they pioneered to improve your own leadership skills.Click here to learn more.

Copyright © 2011 Timothy F. Bednarz, All Rights Reserved

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