Leaders to Leader

Lessons from the Great American Leaders & How They Apply Now

Posts Tagged ‘mission

How Well Are You Communicating Your Vision?

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blogCrystal-Ball

Vision communication can be thought of as expressing an ideal that represents or reflects the organization’s collectively shared values. Numerous studies have shown that leaders who enthusiastically promote and communicate their vision tend to create positive effects on employee performance, attitudes and perceptions.

Specific core components need to be incorporated to effectively communicate one’s vision. These are:

  • Displaying a charismatic, forceful, animated and confident communication style;
  • Taking action to support the implementation of the vision, such as by serving as an exemplary role model;
  • Intellectually stimulating employees and building their confidence while continuously promoting the vision.

A well thought-out vision concisely but openly expresses a leader’s values and energy. In this way, vision content is communicated through imagery that generates a vivid mental picture of possibilities in relationship to existing realities.

When communicating their vision, leaders should focus on detailing its strategic emphasis and response to necessary changes. This includes outlining expectations as to the vision’s degree of control over those changes and its relationship to employees’ self-interests, as well as combining specific needs and values into a unified and collaborative effort.

Describing the Vision in Terms of Mission, Values and Goals

Communicating a vision effectively needs to incorporate components of the leader’s organizational mission, strategy, values and goals. Leaders need to communicate the vision in such a way as to integrate all these elements and place them into a visual framework that works to guide future action. Communicating a vision needs to motivate the setting of specific task-related goals, which in turn affect and alter performance.

It is essential to maintain clarity when communicating visional direction, with goals specifically detailed and explained. As part of this communication process, statements should include imagery that is specifically related to:

  • Performance
  • Achievement and improvement
  • Future time perspectives
  • Assumptions of personal responsibility
  • Initiatives and their acceptance
  • Anticipating future possibilities

Goals should be described in desirable terms that reflect ways to address challenges or the future orientation of the organization. For example, results-focused company goals may become the equivalent of task-specific targets such as “doubling production output within the next two years.”

The Importance of Modeling the Vision

While effective communication of a vision has a direct and obvious effect on performance, it is more likely to generate indirect impacts on motivation, acceptance, and perseverance in overcoming challenges and hindrances. Indirect positive results are realized when employees know the purpose behind the vision’s structure and understand its content, attributes and interrelationships from their own personal perspective.

As simply communicating a well-formulated vision is not enough to guarantee results, leaders within the organization must “walk the talk.” As part of the communication process, leaders need to reinforce the vision’s inherent values through consistent and animated positive role modeling as well as in the way they select and work with employees, acknowledge small changes and reward successes.

Vision Needs Visibility

Leaders often tend to articulate a vision taken straight from their organization’s strategic plan or their own personal planning process. When doing this, they begin to rewrite a modified or restructured vision and mission statement, or sometimes even find themselves devising and establishing an altogether new set of organizational values. Most times these efforts only muddy the visional communication process and leave employees confused. This in turn results in hindering the goals they desire to pursue, and effective ways to achieve them.

Communication of a vision does not rely on the underlying rationale as much as it does on making exciting possibilities “visible” within the organization. Leaders can accomplish this by openly communicating and stressing the following:

  • Inspiring with a sense of passion;
  • Employee well-being as a direct benefit of the vision;
  • Vision as an adaptive tool for organizational and group survival;
  • The necessity of building and maintaining work effectiveness;
  • Courage and a willingness to take a stand;
  • The rewards of ambition and perseverance;
  • Integrity, ethics and values;
  • Generating self-esteem and emotional stability;
  • Developing patience, endurance and tolerance for ambiguity;
  • Quality decision making;
  • The importance of stimulating creative thinking and innovation;
  • The intention to utilize all employees’ functional, technical and organizational skills in pursuit of the vision;
  • Priority setting as a necessary tool to accomplish assignments, projects and tasks in a timely and effective manner.

To align and communicate vision-related responsibilities, leaders utilize terms related to organizational values and mission, exciting challenges, unified efforts, and work-related incentives to help get the attention of employees. Doing this makes the vision concrete and tangible, and sets in motion key elements for reaching the necessary goals that steadily lead to its attainment.

Excerpt: Creating and Sustaining a Strong Vision: Pinpoint Leadership Skill Development Training Series (Majorium Business Press, Stevens Point, WI 2011) $16.95 USD

Related:

Five Critical Steps to Maximize Performance

Execution: Six Action Steps

Performance Plans Create Results and Maximizes Performance

Objectives Allow Managers to Focus on Obtaining Results

Timothy F. Bednarz, Ph.D. | Author | Publisher | Majorium Business Press
Author of Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It (Finalist – 2011 Foreword Reviews‘ Book of the Year)
Linkedin | Facebook | Twitter | Web| Blog | Catalog |800.654.4935 | 715.342.1018

Copyright © 2014 Timothy F. Bednarz, All Rights Reserved

Do You Clearly Establish Employee Expectations?

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Fred Smith - Founder and CEO of FEDEX

Fred Smith – Founder and CEO of FEDEX

Performance driven leaders must establish clear employee expectations if they expect to achieve positive results and outcomes that are totally aligned with their vision, mission, and goals. Fred Smith (FedEx) stated, “When people walk in the door, they want to know: What do you expect out of me? What’s in this deal for me? What do I have to do to get ahead? Where do I go in this organization to get justice if I’m not treated appropriately? They want to know how they’re doing. They want some feedback. And they want to know that what they are doing is important. If you take the basic principles of leadership and answer those questions over and over again, you can be successful dealing with people. The thing that I think is missing in most in business is people who really understand how to deal with rank-and-file employees.”

Admiral Hyman Rickover (U.S. Navy), “who developed a reputation as a talented troubleshooter and effective problem-solver, ensured education and training were priorities and achieved impressive results. Working days, nights, and weekends and expecting his staff to do the same, he refused to compromise when it came to standards and quality. He expected sacrifice from those who worked for him—and from their families.” “Agrees Donald Kendall [Pepsi-Cola]: – ‘There’s only one standard. Once you’re stuck on the flypaper, you’re stuck. If you don’t set a high standard you can’t expect your people to act right.’ ”

The great leaders were and continue to be demanding taskmasters. As illustrated by Rickover and Kendall, they established expectations that also applied to themselves as well as to others. Jeff Bezos (Amazon) is known for creating an entrepreneurial culture laced with fun, but one that does not undermine his expectations. “Bezos expects total dedication from people at Amazon, too, where the hours can be grueling. Says Acting Customer Service Director Jane Slade: ‘This is everyone’s wife, mother, father, baby, whatever.’ He routinely ratchets up goals for managers and often plunges into minute details himself. Slade, for instance, recalls bringing a long list of her job goals to Bezos early on. He handed her his own list, saying: ‘You tell me what’s more important.’ ”

“Never one to rest on his laurels, [David] Packard [Hewlett-Packard] demanded the same from his employees. ‘You shouldn’t gloat about anything you’ve done,’ he told his employees when he stepped down. ‘You ought to keep going and try to find something better to do.’ ”

Excerpt: Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It. (Majorium Business Press Stevens Point, WI 2011)

 Click here to read a free chapter

Copyright © 2013 Timothy F. Bednarz, Ph.D. All Rights Reserved

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Performance Driven Leaders Must Establish Clear Employee Expectations

with 2 comments

Fred Smith - Founder and CEO of FEDEX

Fred Smith – Founder and CEO of FEDEX

Performance driven leaders must establish clear employee expectations if they expect to achieve positive results and outcomes that are totally aligned with their vision, mission, and goals.

Fred Smith (FedEx) stated, “When people walk in the door, they want to know: What do you expect out of me? What’s in this deal for me? What do I have to do to get ahead? Where do I go in this organization to get justice if I’m not treated appropriately? They want to know how they’re doing.

They want some feedback. And they want to know that what they are doing is important. If you take the basic principles of leadership and answer those questions over and over again, you can be successful dealing with people. The thing that I think is missing in most in business is people who really understand how to deal with rank-and-file employees.”

Admiral Hyman Rickover (U.S. Navy), “who developed a reputation as a talented troubleshooter and effective problem-solver, ensured education and training were priorities and achieved impressive results.

Working days, nights, and weekends and expecting his staff to do the same, he refused to compromise when it came to standards and quality. He expected sacrifice from those who worked for him—and from their families.” “

Agrees Donald Kendall [Pepsi-Cola]: – ‘There’s only one standard. Once you’re stuck on the flypaper, you’re stuck. If you don’t set a high standard you can’t expect your people to act right.’ ”

The great leaders were and continue to be demanding taskmasters. As illustrated by Rickover and Kendall, they established expectations that also applied to themselves as well as to others.

Jeff Bezos (Amazon) is known for creating an entrepreneurial culture laced with fun, but one that does not undermine his expectations. “Bezos expects total dedication from people at Amazon, too, where the hours can be grueling.

Says Acting Customer Service Director Jane Slade: ‘This is everyone’s wife, mother, father, baby, whatever.’ He routinely ratchets up goals for managers and often plunges into minute details himself. Slade, for instance, recalls bringing a long list of her job goals to Bezos early on. He handed her his own list, saying: ‘You tell me what’s more important.’ ”

“Never one to rest on his laurels, [David] Packard [Hewlett-Packard] demanded the same from his employees. ‘You shouldn’t gloat about anything you’ve done,’ he told his employees when he stepped down. ‘You ought to keep going and try to find something better to do.’ ”

Related:

“Leaders Should Set a Clear and Decisive Tone at the Top”

How Well Do You Set the Tone?

When Motivating Employees, Expectations Are Everything

Excerpt: Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It (Majorium Business Press, Stevens Point, WI 2011) Read a Free Chapter

Timothy F. Bednarz, Ph.D. | Author | Publisher | Majorium Business Press
Author of Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It (Finalist – 2011 Foreword Reviews‘ Book of the Year)
Linkedin | Facebook | Twitter | Web| Blog | Catalog |800.654.4935 | 715.342.1018

Copyright © 2012 Timothy F. Bednarz, All Rights Reserved

Written by Timothy F. Bednarz, Ph.D.

December 17, 2012 at 10:25 am

How Well Are You Communicating Your Vision?

with 3 comments

Vision communication can be thought of as expressing an ideal that represents or reflects the organization’s collectively shared values. Numerous studies have shown that leaders who enthusiastically promote and communicate their vision tend to create positive effects on employee performance, attitudes and perceptions.

Specific core components need to be incorporated to effectively communicate one’s vision. These are:

  • Displaying a charismatic, forceful, animated and confident communication style;
  • Taking action to support the implementation of the vision, such as by serving as an exemplary role model;
  • Intellectually stimulating employees and building their confidence while continuously promoting the vision.

A well thought-out vision concisely but openly expresses a leader’s values and energy. In this way, vision content is communicated through imagery that generates a vivid mental picture of possibilities in relationship to existing realities.

When communicating their vision, leaders should focus on detailing its strategic emphasis and response to necessary changes. This includes outlining expectations as to the vision’s degree of control over those changes and its relationship to employees’ self-interests, as well as combining specific needs and values into a unified and collaborative effort.

Describing the Vision in Terms of Mission, Values and Goals

Communicating a vision effectively needs to incorporate components of the leader’s organizational mission, strategy, values and goals. Leaders need to communicate the vision in such a way as to integrate all these elements and place them into a visual framework that works to guide future action. Communicating a vision needs to motivate the setting of specific task-related goals, which in turn affect and alter performance.

It is essential to maintain clarity when communicating visional direction, with goals specifically detailed and explained. As part of this communication process, statements should include imagery that is specifically related to:

  • Performance
  • Achievement and improvement
  • Future time perspectives
  • Assumptions of personal responsibility
  • Initiatives and their acceptance
  • Anticipating future possibilities

Goals should be described in desirable terms that reflect ways to address challenges or the future orientation of the organization. For example, results-focused company goals may become the equivalent of task-specific targets such as “doubling production output within the next two years.”

The Importance of Modeling the Vision

While effective communication of a vision has a direct and obvious effect on performance, it is more likely to generate indirect impacts on motivation, acceptance, and perseverance in overcoming challenges and hindrances. Indirect positive results are realized when employees know the purpose behind the vision’s structure and understand its content, attributes and interrelationships from their own personal perspective.

As simply communicating a well-formulated vision is not enough to guarantee results, leaders within the organization must “walk the talk.” As part of the communication process, leaders need to reinforce the vision’s inherent values through consistent and animated positive role modeling as well as in the way they select and work with employees, acknowledge small changes and reward successes.

Vision Needs Visibility

Leaders often tend to articulate a vision taken straight from their organization’s strategic plan or their own personal planning process. When doing this, they begin to rewrite a modified or restructured vision and mission statement, or sometimes even find themselves devising and establishing an altogether new set of organizational values. Most times these efforts only muddy the visional communication process and leave employees confused. This in turn results in hindering the goals they desire to pursue, and effective ways to achieve them.

Communication of a vision does not rely on the underlying rationale as much as it does on making exciting possibilities “visible” within the organization. Leaders can accomplish this by openly communicating and stressing the following:

  • Inspiring with a sense of passion;
  • Employee well-being as a direct benefit of the vision;
  • Vision as an adaptive tool for organizational and group survival;
  • The necessity of building and maintaining work effectiveness;
  • Courage and a willingness to take a stand;
  • The rewards of ambition and perseverance;
  • Integrity, ethics and values;
  • Generating self-esteem and emotional stability;
  • Developing patience, endurance and tolerance for ambiguity;
  • Quality decision making;
  • The importance of stimulating creative thinking and innovation;
  • The intention to utilize all employees’ functional, technical and organizational skills in pursuit of the vision;
  • Priority setting as a necessary tool to accomplish assignments, projects and tasks in a timely and effective manner.

To align and communicate vision-related responsibilities, leaders utilize terms related to organizational values and mission, exciting challenges, unified efforts, and work-related incentives to help get the attention of employees. Doing this makes the vision concrete and tangible, and sets in motion key elements for reaching the necessary goals that steadily lead to its attainment.

Excerpt: Creating and Sustaining a Strong Vision: Pinpoint Leadership Skill Development Training Series (Majorium Business Press, 2011) $ 16.95 USD

If you would like to learn more about techniques to develop and communicate a strong vision, refer to Creating and Sustaining a Strong Vision: Pinpoint Leadership Skill Development Training Series. This training skill-pack features eight key interrelated concepts, each with their own discussion points and training activity. It is ideal as an informal training tool for coaching or personal development. It can also be used as a handbook and guide for group training discussions. Click here to learn more.

______________________________________________________________________________

Timothy F. Bednarz, Ph.D. | Author | Publisher | Majorium Business Press
Author of Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It (Finalist – 2011 Foreward Reviews‘ Book of the Year)
Linkedin | Facebook | Twitter | Web | Blog | Catalog |800.654.4935 | 715.342.1018

Copyright © 2012 Timothy F. Bednarz, All Rights Reserved

Written by Timothy F. Bednarz, Ph.D.

April 10, 2012 at 10:29 am

Do You Clearly Establish Employee Expectations?

with 3 comments

Fred Smith - FedEx

Performance driven leaders must establish clear employee expectations if they expect to achieve positive results and outcomes that are totally aligned with their vision, mission, and goals. Fred Smith (FedEx) stated, “When people walk in the door, they want to know: What do you expect out of me? What’s in this deal for me? What do I have to do to get ahead? Where do I go in this organization to get justice if I’m not treated appropriately? They want to know how they’re doing. They want some feedback. And they want to know that what they are doing is important. If you take the basic principles of leadership and answer those questions over and over again, you can be successful dealing with people. The thing that I think is missing in most in business is people who really understand how to deal with rank-and-file employees.”

Admiral Hyman Rickover (U.S. Navy), “who developed a reputation as a talented troubleshooter and effective problem-solver, ensured education and training were priorities and achieved impressive results. Working days, nights, and weekends and expecting his staff to do the same, he refused to compromise when it came to standards and quality. He expected sacrifice from those who worked for him—and from their families.” “Agrees Donald Kendall [Pepsi-Cola]: – ‘There’s only one standard. Once you’re stuck on the flypaper, you’re stuck. If you don’t set a high standard you can’t expect your people to act right.’ ”

The great leaders were and continue to be demanding taskmasters. As illustrated by Rickover and Kendall, they established expectations that also applied to themselves as well as to others. Jeff Bezos (Amazon) is known for creating an entrepreneurial culture laced with fun, but one that does not undermine his expectations. “Bezos expects total dedication from people at Amazon, too, where the hours can be grueling. Says Acting Customer Service Director Jane Slade: ‘This is everyone’s wife, mother, father, baby, whatever.’ He routinely ratchets up goals for managers and often plunges into minute details himself. Slade, for instance, recalls bringing a long list of her job goals to Bezos early on. He handed her his own list, saying: ‘You tell me what’s more important.’ ”

“Never one to rest on his laurels, [David] Packard [Hewlett-Packard] demanded the same from his employees. ‘You shouldn’t gloat about anything you’ve done,’ he told his employees when he stepped down. ‘You ought to keep going and try to find something better to do.’ ”

Excerpt: Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It. (Majorium Business Press) 2011

If you would like to learn more about the techniques great American leaders through their own inspiring words and stories to establish clear employee expectations, refer to Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It. It illustrates how great leaders built great companies, and how you can apply the strategies, concepts and techniques that they pioneered to improve your own leadership skills. Click here to learn more

Copyright © 2011 Timothy F. Bednarz, Ph.D. All Rights Reserved

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