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Lessons from the Great American Leaders & How They Apply Now

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“Dissent, Even Conflict, is Necessary, Indeed Desirable”

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Ray Kroc- Founder of McDonald's

Ray Kroc- Founder of McDonald’s

In addition to allowing themselves to have their own thinking challenged, the great leaders also challenged the thinking of others, to help them to consider all possibilities and options. Consider the example of Ray Kroc (McDonald’s). “Suppose someone comes up with a proposal that McDonald’s should serve turkey sandwiches… Everyone on the board of directors can think of nine good reasons why turkey sandwiches would be a bad thing for us. They would blow the idea out of the water immediately. But Ray would say, ‘Wait a minute; let’s examine what this might do for us. Maybe we could make it work. If not turkey sandwiches, maybe we should try turkey hash.’ He wouldn’t let go of it until all possibilities had been considered.” 1

Admiral Hyman Rickover (U.S. Navy) illustrated this point of challenging the thought process, when he remarked, “One must create the ability in his staff to generate clear, forceful arguments for opposing viewpoints is well as for their own. Open discussions and disagreements must be encouraged, so that all sides of an issue will be fully explored. Further, important issues should be presented in writing. Nothing so sharpens the thought process as writing down one’s arguments. Weaknesses overlooked in oral discussion become painfully obvious on the written page.” 2

Peter Drucker commented, “Dissent, even conflict, is necessary, indeed desirable. Without dissent and conflict there is no understanding. And without understanding, there are only wrong decisions. To me the most fascinating parts of [Alfred] Sloan’s [General Motors] book [My Years With General Motors] are the memoranda in which he first elicits dissent and then synthesizes dissenting views into an understanding, and in the end, into consensus and commitment. Sloan implies that leadership is not charisma, not public relations, not showmanship. It is performance, consistent behavior, trustworthiness.” 3

James Burke (Johnson & Johnson) was “never one to fill his staff with employees who were afraid to state their minds, Burke enjoyed having different viewpoints on board. ‘My style is to encourage controversy and encourage people to say what they think,’ he told Fortune (October 24, 1988). He always wanted his employees to fight for what they believed in, without fear of repercussions.” 4

Henry Luce (Time Magazine) was known to challenge other’s thinking. It was reported, “‘Far from being pained by new ideas,’ Mr. [Hedley] Donovan [Editor in Chief – Time Magazine] said, ‘Harry Luce rejoices in them. He welcomes argument so ardently that it takes a certain amount of intellectual courage to agree with him when he is right, as is bound to happen from time to time.’ This was also the impression of Gilbert Cant, a Time editor for many years, who said: ‘His decisions may have been unidirectional but, by God, he thought a hell of a lot. Conversation with him was utterly maddening because he was always aware of the other side of any proposition he was stating, and he frequently tried to express both sides at once.’” 5

  1. How He Made McDonald’s Sizzle (Success Magazine, March 1, 2009)
  2. Admiral Rickover H.C., Doing a Job (management philosophy speech at Columbia University School of Engineering, 1981; CoEvolution Quarterly, 1982)
  3. Drucker Peter, The Best Book on Management Ever (Fortune Magazine, April 23, 1990)
  4. Watson Stephanie, Business Biographies: James Burke (http://www.referenceforbusiness.com/biography/A-E/Burke-James-1925.html)
  5. Whitman Alden, Henry R. Luce, Creator of Time-Life Magazine Empire, Dies in Phoenix at 68 (The New York Times, March 1, 1967)

Excerpt: Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It. (Majorium Business Press, Stevens Point, WI 2011)

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Timothy F. Bednarz, Ph.D. | Author | Publisher | Majorium Business Press
Author of Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It (Finalist – 2011 Foreword Reviews‘ Book of the Year)
Linkedin | Facebook | Twitter | Web| Blog | Catalog |800.654.4935 | 715.342.1018

Copyright © 2014 Timothy F. Bednarz, All Rights Reserved

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“Dissent, Even Conflict, is Necessary, Indeed Desirable”

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In addition to allowing themselves to have their own thinking challenged, the great leaders also challenged the thinking of others, to help them to consider all possibilities and options. Consider the example of Ray Kroc (McDonald’s). “Suppose someone comes up with a proposal that McDonald’s should serve turkey sandwiches… Everyone on the board of directors can think of nine good reasons why turkey sandwiches would be a bad thing for us. They would blow the idea out of the water immediately. But Ray would say, ‘Wait a minute; let’s examine what this might do for us. Maybe we could make it work. If not turkey sandwiches, maybe we should try turkey hash.’ He wouldn’t let go of it until all possibilities had been considered.” 1

Admiral Hyman Rickover (U.S. Navy) illustrated this point of challenging the thought process, when he remarked, “One must create the ability in his staff to generate clear, forceful arguments for opposing viewpoints is well as for their own. Open discussions and disagreements must be encouraged, so that all sides of an issue will be fully explored. Further, important issues should be presented in writing. Nothing so sharpens the thought process as writing down one’s arguments. Weaknesses overlooked in oral discussion become painfully obvious on the written page.” 2

Peter Drucker commented, “Dissent, even conflict, is necessary, indeed desirable. Without dissent and conflict there is no understanding. And without understanding, there are only wrong decisions. To me the most fascinating parts of [Alfred] Sloan’s [General Motors] book [My Years With General Motors] are the memoranda in which he first elicits dissent and then synthesizes dissenting views into an understanding, and in the end, into consensus and commitment. Sloan implies that leadership is not charisma, not public relations, not showmanship. It is performance, consistent behavior, trustworthiness.” 3

James Burke (Johnson & Johnson) was “never one to fill his staff with employees who were afraid to state their minds, Burke enjoyed having different viewpoints on board. ‘My style is to encourage controversy and encourage people to say what they think,’ he told Fortune (October 24, 1988). He always wanted his employees to fight for what they believed in, without fear of repercussions.” 4

Henry Luce (Time Magazine) was known to challenge other’s thinking. It was reported, “‘Far from being pained by new ideas,’ Mr. [Hedley] Donovan [Editor in Chief – Time Magazine] said, ‘Harry Luce rejoices in them. He welcomes argument so ardently that it takes a certain amount of intellectual courage to agree with him when he is right, as is bound to happen from time to time.’ This was also the impression of Gilbert Cant, a Time editor for many years, who said: ‘His decisions may have been unidirectional but, by God, he thought a hell of a lot. Conversation with him was utterly maddening because he was always aware of the other side of any proposition he was stating, and he frequently tried to express both sides at once.’” 5

  1. How He Made McDonald’s Sizzle (Success Magazine, March 1, 2009)
  2. Admiral Rickover H.C., Doing a Job (management philosophy speech at Columbia University School of Engineering, 1981; CoEvolution Quarterly, 1982)
  3. Drucker Peter, The Best Book on Management Ever (Fortune Magazine, April 23, 1990)
  4. Watson Stephanie, Business Biographies: James Burke (http://www.referenceforbusiness.com/biography/A-E/Burke-James-1925.html)
  5. Whitman Alden, Henry R. Luce, Creator of Time-Life Magazine Empire, Dies in Phoenix at 68 (The New York Times, March 1, 1967)

Excerpt: Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It. (Majorium Business Press, 2011) $ 29.95 USD

If you would like to learn more about the intellectual honesty and openness of the great American leaders through their own inspiring words and stories, refer to Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It. It illustrates how great leaders built great companies, and how you can apply the strategies, concepts and techniques that they pioneered to improve your own leadership skills. Click here to learn more.

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Timothy F. Bednarz, Ph.D. | Author | Publisher | Majorium Business Press
Author of Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It (Finalist – 2011 Foreward Reviews’ Book of the Year)
Linkedin | Facebook | Twitter | Web | Blog | Catalog |800.654.4935 | 715.342.1018

Copyright © 2012 Timothy F. Bednarz, All Rights Reserved

Written by Timothy F. Bednarz, Ph.D.

April 3, 2012 at 11:44 am

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