Leaders to Leader

Lessons from the Great American Leaders & How They Apply Now

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Utilizing Continuous Improvement and Innovation to Generate Growth

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Jeff Bezos - Amazon.com

Great leaders accelerated the power of emerging and growing markets through innovation. They utilized continuous improvement and innovation to generate growth, pioneer advancements and in many cases, to disrupt their industries to create strong competitive advantages.

“Figuring out innovation—how to come up with a killer new idea and then execute it—has long been an obsession of entrepreneurs and the academics and journalists who study them. One of the great myths of the innovation process, often reported in the popular press, involves a creative genius experiencing a ‘eureka moment,’ refining the golden idea, and then pursuing it toward blockbuster status… Successful side projects and the policies that nurture them somewhat deflate this myth. First, they highlight the random circumstances that can give rise to important inspiration. Second, they promote experimentation—not abstract brainstorming—because the ‘aha!’ moment does not always happen at the outset, as mythologized, but somewhere in the middle of the process. Third, they underscore not the mad, brilliant scientist at the top but the collective brainpower of all employees, especially those close to the customer—Richard Drew at 3M, Paul Buchheit at Google. These people are critical to sustaining innovation over the long term.”

Jeff Bezos (Amazon) asserted that it was important to “constantly be open to innovation that can benefit the customer. This point has been made many times in the words above, yet it bears repeating. A company can be incredibly rigid, the bigger it becomes. Competition can become incredibly threatening. Technology can change from one day to the next. But what doesn’t change is that customers will pay you for products that will make them happy. And I fear that a lot, a lot of businesses have forgotten that as they became big, arrogant, and focused on anything but what customers want…”

Innovation is directly correlated to the practice of “ruthless efficiency,” which will be discussed in detail in Chapter Six. It is the result or consequence of focusing on improving the customer’s experience, while continually driving down costs and increasing efficiencies. This is only achieved through the process of continuous improvement, and the introduction of new ideas and insights that result in innovation. “Ruthless efficiency” in reality, is the cause, while innovation is the effect.

Excerpt: Great! What Makes Leaders Great: What They Did, How They Did and What You Can Learn From It. (Majorium Business Press, 2011)

If you would like to learn more about the innovations and innovative thinking of the great American leaders through their own inspiring words and stories, refer to Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It. It illustrates how great leaders built great companies, and how you can apply the strategies, concepts and techniques that they pioneered to improve your own leadership skills. Click here to learn more.

Copyright © 2011 Timothy F. Bednarz, All Rights Reserved

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