Leaders to Leader

Lessons from the Great American Leaders & How They Apply Now

Posts Tagged ‘William Boeing

Yes, They Did Built It and Made It Happen!

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Fred Smith – FedEx

It is time to recall how many great American leaders were pioneers who changed the World, as we know it today. There are so many positive contributions to society accomplished through the efforts of these individuals, which are often ignored or are taken granted in our daily lives. If you were to remove any one of them, the world would be quite a different place. Many were pioneers in their fields, whose innovations and inventions influenced subsequent innovations and inventions. While not inclusive, there are many notable examples.

John Dorrance (Campbell Soup) invented and marketed condensed soups to make Campbell’s a household name. Asa Candler (Coca-Cola) launched the soft drink industry with the introduction of Coca-Cola, and Milton Hershey (Hershey Foods) developed an affordable milk chocolate for mass-market consumption.

Eddie Bauer (Eddie Bauer) and L.L. Bean (L.L. Bean) pioneered the development of the sporting goods industry by creating products to meet the needs of hunters and outdoor enthusiasts, followed by Phil Knight (Nike) who felt there was a need for a better running shoe.

Related: The Productive Response to Failure

During the early 20th Century Conrad Hilton (Hilton Hotels) began acquiring hotel properties in the cities, improving them and opening a market for the upper middle class customer. But it was Kemmons Wilson (Holiday Inn), who saw the need and opportunity for predictable quality accommodations for families on vacation. Fueled by the growth of the Baby Boomer generation, Holiday Inns grew across the country and then the world. His success influenced the creation of multiple lodging chains that followed his model.

Kemmons Wilson – Holiday Inn

Both of these leaders changed the hospitality industry by creating predictable and quality standards for hotel and motel accommodations throughout the world, vastly improving the traveler’s experience.

Related: What Does Luck Have to Do With It?

While many individuals contributed to the development of the automobile industry, the production of cheap and reliable automobiles, reliable tires and power diesel motors had an enormous impact on the shaping of America during the 20th Century. These great leaders, along with others, transformed America into a mobile society. One of the most influential is Henry Ford (Ford Motor), who didn’t invent the automobile, but changed and disrupted the automotive industry with the production of affordable and reliable cars for the mass market.

In less than 50 years after the Wright Brothers’ historic first flight in 1906, Olive Ann Beech (Beech Aircraft), William Boeing (Boeing) and Juan Trippe (Pan American Airways) pioneered the early aviation industry, from the early 1920s through the late 1940s, to launch the commercial jet age in the early 1950s.

While Beech and Boeing focused on airplane design and production, Trippe set his sights on connecting the world, first in South America, and then across the Pacific in the 1930s with his famed “China Clipper” flying boats. Trippe worked with William Allen (Boeing) after the Second World War to introduce the jet-age to commercial aviation.

Related: Did You Ever Want to Just Give Up and Quit?

Fred Smith (FedEx) designed and created a web and spoke logistics and distribution model that enabled FedEx to grow into an enormous success. At the same time he incorporated numerous and continuous improvements and innovations to drive up efficiency, while minimizing costs.

Up to 1888, if you wished to have a picture taken, you needed to visit a local photographer. If you enjoy taking pictures, you can thank George Eastman (Kodak), who developed modern photography for the average consumer.

Prior to King Gillette’s (Gillette) razor, men either went to their local barber or used a straight razor to shave. William C. Procter (Procter and Gamble) introduced Ivory Soap.

Estee Lauder

Elizabeth Arden (Elizabeth Arden) and Estée Lauder (Estée Lauder) pioneered the cosmetics industry for women, while J.C. Hall (Hallmark) created the greeting card industry into what we know it to be today, including the celebration of Valentine’s and Secretary’s Day.

While Americans rely on easy access to banking and credit services, this was not the case until the early 20th Century. For this, they can thank A.P. Giannini (Bank of America), who introduced the conveniences of modern retail banking.

Related: The Sheer Power of a Leader’s Personal Determination

Ray Kroc (McDonald’s) introduced the prototype and business model for modern franchising, as well as the efficient product of fast food. It still remains the primary benchmark model in both contemporary franchise and fast food industries.

Television, radio, print media and the Internet barrage us with countless marketing and advertising messages to buy myriads of products and services. While Henry Ford (Ford Motor) is credited with launching the Age of Consumerism, you can thank P.T. Barnum (Ringling Brothers and Barnum and Bailey Circus) for first introducing the principles of advertising and marketing, which are still in practice today.

Montgomery Ward (Montgomery Ward) was the first to understand, employ and apply the concept of direct mail marketing. He observed the need and opportunity as the United States population surged in the early 20th Century, providing shopping alternatives for geographically diverse populations, located primarily in rural communities where product choice was both limited and expensive.

Howard-Schultz-Starbucks

The concept of contemporary discount retailing is often credited to E.J. Korvette’s, an East Coast retail chain that operated between 1948 and 1980. However Frank Woolworth (F.W. Woolworth) “was the pioneer of price-driven retail, building an empire founded on chain stores and volume retailing. Sam Walton (Wal-Mart) applied its concepts with his own twist. Walton’s example influenced many other great leaders and the development of their companies, including Ray Kroc (McDonald’s), Bernie Marcus and Arthur Blank (Home Depot), and Howard Schultz (Starbucks).

Related: Do You Have the Fortitude and Resolve to Continue?

While the Internet came into prominence in the late 1990s, many individuals failed to utilize the power of ecommerce. Those who successfully pioneered its use include Charles Schwab (Charles Schwab) in discount brokerage services, Michael Dell (Dell Computer), who developed an effective ecommerce strategy to sell computers on-line, and Jeff Bezos (Amazon), who built an on-line empire employing his ecommerce strategies, after as a financial analyst he observed a phenomenal 2400% growth in Internet usage.

If you think, these individuals didn’t do it on their own, you’re mistaken. They not only had an idea, but also had the persistence and resilience to make it happen!

Adapted from Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It by Timothy F. Bednarz (Majorium Business Press, Stevens Point, WI 2012)

If you would like to learn more about the positive contributions of the great American leaders through their own inspiring words and stories, refer to Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It. It illustrates how great leaders built great companies, and how you can apply the strategies, concepts and techniques that they pioneered to improve your own leadership skills. Click here to learn more.

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Timothy F. Bednarz, Ph.D. | Author | Publisher | Majorium Business Press
Author of Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It (Finalist – 2011 Foreward Reviews‘ Book of the Year)
Linkedin | Facebook | Twitter | Web | Blog | Catalog |800.654.4935 | 715.342.1018

Copyright © 2012 Timothy F. Bednarz, All Rights Reserved

The Person in Charge Must Be Concerned About the Details

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The United States Nuclear Navy has an enviable record for engineering excellence and safety. From its inception in the 1940s, Admiral Hyman Rickover (U.S. Navy) established exacting standards for every aspect of its operation. Not content to remain

Admiral Hyman Rickover on an Inspection Tour

behind a desk, he was present on the bridge of every newly launched vessel as it underwent its sea trials. He was truly immersed in the details of each project and every mission, and left nothing to chance. This included interviewing every naval officer before they were allowed into the nuclear program. He stated that, “The man in charge must concern himself with details. If he does not consider them important, neither will his subordinates. Yet ‘the devil is in the details.’ It is hard and monotonous to pay attention to seemingly minor matters. In my work I probably spend about 99 percent of my time on what others may call petty details. Most managers would rather focus on lofty policy matters. But when the details are ignored, the project fails. No infusion of policy or lofty ideals can then correct the situation. To maintain proper control one must have simple and direct means to find out what is going on. There are many ways of doing this; all involve constant drudgery. For this reason those in charge often create ‘management information systems’ designed to extract from the operation the details a busy executive needs to know. Often the process is carried too far. The top official then loses touch with his people and with the work that is actually going on.”

Colin Powell (U.S. Army) noted, “Sometimes details are neglected because they’re not sexy enough… Running anything is primarily an enormous amount of grubby detail work and very little excitement, so deal making is kind of romantic, sexy. That’s why you have deals that make no sense. Good leaders don’t view details… as grubby. They view the mastery of detail as an integral part of leadership.”

As military leaders, both Rickover and Powell recognized the value of being immersed in details. They understood that in a combat environment, overlooked details can be costly in many ways, especially regarding the lives of the men and women who serve under them. This immersion in detail was also observed in other military leaders, including Robert E. Lee, U.S. Grant and Robert Wood (Sears).

A desire to immerse themselves in details isn’t limited to military leaders. It was observable in the behaviors of other great leaders, including Steve Jobs (Apple), Bill Gates (Microsoft), Elizabeth Arden (Elizabeth Arden), and Estée Lauder (Estée Lauder) to cite a few.

William Boeing (Boeing) began his career in the lumber business before he saw the future of aviation. In addition to Boeing he also created the United Aircraft Corporation and United Airlines as subsidiaries. (The Federal government ultimately broke-up Boeing as a monopoly in 1934.) As Boeing grew his aviation business, “[he] continued to run his timber business and was able to absorb details of both lumber and airplane enterprises. Years later, he could recall the description and topography of a parcel of land and the species and quality of timber that it would yield. He believed in details and told his managers that many a wrong decision stemmed from a detail overlooked or incorrectly interpreted.”

Another aviation pioneer, Juan Trippe (Pan American Airways) immersed himself in every detail of his emerging business. “When [he] got Pan American Airways into the air in 1927 he knew every wrinkle in its flying equipment (a lone tri-motored Fokker), every part in his stockroom, every wavelet in the go-mile mail route between Key West and Havana.”

When viewed from the perspective of “ruthless efficiency,” the practice of immerging oneself in the details of managing a successful enterprise makes absolute sense. Large and widespread companies by their very nature, creates potential waste and duplication. This is underscored by a report issued by the U.S. Government Accountability Office in March 2010 entitled, Opportunities to Reduce Potential Duplication in Government Programs, Save Tax Dollars, and Enhance Revenue, which reported wide spread waste and duplication of efforts throughout the Federal government, costing taxpayers up to $200 billion annually.

The great leaders intuitively understood the potential for waste within large organizations, and immersed themselves in the details of their businesses to increase efficiencies, drive down costs and improve profitability. John D. Rockefeller (Standard Oil) is a notable example. “Of all the lessons John absorbed from his father, perhaps none surpassed in importance that of keeping meticulous accounts… The titan had to know to the last pipe, to the last oil storage tank at each of his refineries, to the last Standard Oil tanker at sea, to the last penny in Standard Oil’s Accounts Receivable, and to the last of whatever else he could think of in his business, where everything was, how the item or person served his purposes, and their exact value.”

Oprah Winfrey (Harpo Productions) openly admits her lack of management acumen. She delegates that aspect of the business to professional managers within her organization. Yet, this does not stop her from immersing herself in the details of her business. “Everything is personal at Harpo. While Oprah does delegate operational decisions, she is all over her content. Before O gets shipped to the printer, she reads every word and scrutinizes every picture—typically working on the magazine, via her office PC, from 3 P.M. to 8 P.M. Tuesday through Thursday and all day Friday, when she doesn’t shoot her show. ‘She’s into every little… thing, the commas, the exclamation points,’ says Gayle King, who, as editor-at-large, is Oprah’s eyes and ears at the Manhattan-based magazine.”

Winfrey’s attention isn’t just limited to her content. She personally signs all checks and pays close attention to how her money is being spent.

Excerpt: Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It (Majorium Business Press, 2011)

If you would like to learn more about the attention to detail exhibited by  of the great American leaders through their own inspiring words and stories, refer to Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It. It illustrates how great leaders built great companies, and how you can apply the strategies, concepts and techniques that they pioneered to improve your own leadership skills.Click here to learn more.

Copyright © 2011 Timothy F. Bednarz, All Rights Reserved

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